About The Social Media Advertising Consortium
In 2011, social network advertising revenues will hit an estimated $4.26 billion* up from $1.825 billion** in 2009. Yet the industry is still fuzzy on the details – what they’re selling, what they’re buying, and how to measure success. As a result, players, big and small, are eager to unite to find solutions for social media’s challenges.
SMAC fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement.
*according to Nielson Media Research
** according to eMarketer
Executive Director
Board of Directors
Representing Brands
- Bonin Bough PepsiCo
- Andy Markowitz GE
- Scott Monty Ford
- Leslie Reiser IBM
Representing Agencies
- Stephanie Agresta Weber Shandwick
- Stuart Bogaty True Action
- Heidi Browning Universal McCann
- Ian Schafer Deep Focus
- Shiv Singh PepsiCo (formerly of Razorfish)
Representing Social Media Publishers
- Carter Brokaw Meebo
- Nichole Goodyear Brickfish
- Gina Garrubbo BlogHer
- Tom Gerace Skyword
- Joe Marchese Socialvibe
Board Emeritus
- Larry Weber W2 Group
- Eric Wheeler 33Across
Board Observer
- Michael Barron, Esq. DLA Piper US LLP
Inaugural members include:
33Across
The ARF
Porter Novelli
BlogHer
Beeby Clark-Meyler
Buddy Media
Coca-Cola
comScore
Context Optional
Deep Focus
Digital Influence Group
Edelman Digital
FDK
Federated Media
Ford
GE
Gigya
IAC Advertising
IBM
Intel
Likeable
Lotame
Mashable
Meebo
Meetup
Myspace
My Yearbook
Pandora
Pepsico
PopSugar
Razorfish
Room 214
Sharethrough
Skyword
SocialVibe
Stumble Upon
Tagged
True Action
UM
Visible Technologies
Weber Shandwick
Meredith Women’s Network / Real Girls Network
