SMAC Leadership

Contact Maura

Maura Curtin

Executive Director

Maura Curtin is the Executive Director of the Social Media Advertising Consortium (SMAC), a non-profit trade council organized to create standards and measurement for social media. Curtin brings almost 15 years experience in the digital arena to her role spearheading the efforts of SMAC.

Prior to joining SMAC, Curtin was the head of Trade Marketing for Fox Interactive Media. There, she built the business-to-business value propositions for a number of digital properties, including MySpace, IGN, Photobucket, Fox.com, Americanidol.com and Foxsports.com. She also oversaw the event strategies for the company. Previously, Curtin worked at Fairchild Publications where she successfully launched the digital strategy for Women’s Wear Daily, building a paid subscription model for the online version of retailers’ 100-year-old daily newspaper and marketing it internationally. Prior to joining Fairchild, Curtin was on the launch team of the beauty e-tailer Ingredients.com. Curtin began her digital career on the launch team of iVillage, where she pioneered the network’s community strategy under the direction of Co-founder Nancy Evans.

Curtin has served as a member of News Corporation’s strategic corporate event council. She currently serves on the Board of Directors of the Bereavement Center of Westchester and is a member of the Step-up Women’s Network. She is a graduate of Fordham University.

Stephanie Agresta

Executive Vice President, Global Director of Digital Strategy & Social Media, Porter Novelli

A pacesetter in digital media for nearly 15 years, Stephanie Agresta leads digital strategy and social media campaign development for the global public relations firm Porter Novelli. In this role, she is instrumental to developing digital media initiatives for some of the world's largest brands, including Microsoft, Windows Mobile, PepsiCo, Hewlett Packard and P&G.

Stephanie led the effort to make Porter Novelli the Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board.

Prior to joining Porter Novelli, Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm with numerous successes in forging partnerships with digital thought leaders and emerging technology companies. In 2008 she launched "Bloggers Lounge," a networking hub for digital media influencers at the annual SXSW Music and Media Conference. That same year she partnered with Brian Solis, author of P.R. 2.0, to found the leading social media event brand The TechSet.

Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.

A popular speaker at industry events, Stephanie has sat on panels at Web2Expo, Blog World, SXSW and Mashable conferences. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, is set for release in 2010.

Michael Barron, Esq.

DLA Piper US LLP

Michael K. Barron is a trusted legal advisor to entrepreneurs and investors in emerging growth technology companies. He helps clients develop and build businesses on a solid, legal foundation. As a corporate and securities partner in the international law firm of DLA Piper LLP (US), one of the largest law firms in the world, Michael helps clients with business entity formation, financings, and transactional and intellectual property matters. He has particular experience working with clients on early stage financings (venture, angel and strategic), mergers and acquisitions, licensing and trademark matters. Michael is a resident of the Boston office of DLA Piper.

Michael is committed to making an impact on emerging businesses through collaboration, networking and sharing knowledge. He is the co-founder and a member of the Board of Directors of the Massachusetts Innovation & Technology Exchange (MITX, formerly Massachusetts Interactive Media Council), the largest interactive advocacy organization in the world and serves as the General Counsel to MITX. In addition to the work Michael does for MITX, he provides pro bono services to a number of other trade associations and charities, including Family Reach Foundation, Social Media Advertising Consortium and Mobile Monday America.

Michael received his Bachelors of Arts from Northwestern University and his J.D. from Boston University School of Law.

Contact Stuart

Stuart Bogaty

VP, Interactive Marketing, True Action

Stuart joined TrueAction (a division of GSI Commerce, Inc.) at the end of 2009 as VP, Interactive Marketing and will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.

Prior to joining TrueAction, Stuart was EVP, Global Managing Partner at UniversalMcCann and led NA digital services on the Johnson & Johnson account and the global, 360 media Intel, Brown Forman and MasterCard accounts.

Prior to UM, Stuart served as CEO, NeoSearch@Ogilvy and Managing Director, Neo@Ogilvy New York. He was a key senior member of the management team that built mOne, which became Neo@Ogilvy. His clients included Cisco, Lenovo, SAP and Yahoo. Prior to his CEO appointment, he held other senior roles during his six years with the company, including integrated media director for OgilvyOne Media, where he managed all online and direct media activity for IBM and Unilever.

Before he joined OgilvyOne, Stuart was director of interactive marketing for Cone Interactive. Throughout his career, he has worked at other leading agencies including Saatchi & Saatchi and Grey Advertising.

A 15-year veteran of the interactive advertising community, Stuart has been instrumental in pushing forward and championing many initiatives in the digital media space. He is or has been a member of the AAAA Interactive Advertising Committee, the Google Agency Council, The Yahoo Search Marketing Council, and the MSN Advertising Advisory Council. He has spoken at industry conferences & events & has been quoted in industry publications including The Wall Street Journal, MediaWeek, and Ad Age.

In addition to his role at SMAC he is a member of the Board of Advisors for MetricMesh, Good Health Advertising and Undertone Networks.

B. Bonin Bough

Global Director of Digital and Social Media, PepsiCo

Since joining PepsiCo in 2008 from his post as EVP of Weber Shandwick's social media practice Screengrab, B. Bonin Bough has been tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers.

As PepsiCo’s global director of digital and social media, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction. Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the "online conversation" into PepsiCo's overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully.

Bough is credited with bringing PepsiCo to SXSW and recently helping launch the "Dear Mr. President" viral campaign, and the launch of female-targeted online community The Juice, to name a few of his accomplishments during his time with Pepsi.

Many of Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts and SXSW -- Viewers Choice for MrPicassoHead.com.

In a past life, Bough was a professor at NYU's Center for Publishing Graduate Studies from 2000 to 2005.

Carter Brokaw

Chief Revenue Officer, Meebo

As Chief Revenue Officer for Meebo, Carter Brokaw draws on his extensive experience working with Fortune 500 companies to lead Meebo’s direct sales team and oversee the company’s advertising sales and monetization strategy. Carter plays an instrumental leadership role in shaping Meebo’s go-to-market efforts, whose underpinnings include a focus on time-spent, engagement and penetration into the social graph. Before joining Meebo, Carter worked as Vice President, Digital Media, at Warner Music Group (NYSE: WMG) where he helped to spearhead the company’s direct-to-consumer business model. Prior to that he spent 10 ½ years at CNET Networks (Nasdaq: CNET). Most recently as Vice President of Corporate Sales, Carter helped CNET Networks architect a profitable marketing platform that enabled top-tier technology companies the ability to uniquely integrate their brand and product assets into the online research process. He also helped construct and pioneer one of the first pay-for-performance models, establishing a blueprint for online reseller merchants. During his tenure, Brokaw directed CNET Networks’ Global Solutions team in defining a major account discipline for the organization. Brokaw majored in English at Colgate University.

Contact Heidi

Heidi Browning

EVP Microsoft at Universal McCann

Heidi Browning joined Universal McCann in 2009 not only to lead Microsoft from both the strategic and client service perspective but to also assume the role as Global Digital Officer. In this position, she applies her knowledge as an expert in new technology to ensure that UM is always incorporating the most inspiring and stimulating digital advancements. As a pioneer in social media and the latest digital innovations, Heidi is an integral contributor to Universal McCann as well as the Microsoft account. She draws on her understanding of the media world-from the media owners standpoint-and her seasoned marketing skills to her dual roles on the global team.

A seasoned veteran of both the interactive and traditional advertising business, Heidi has worked with leading companies and clients across a variety of industries including entertainment, telecom, financial services, consumer packaged goods, automotive, and educational services. In her former role as the Senior Vice President of Insight & Planning for MySpace, Browning oversaw the fusion of consumer insights and marketing to inform and evolve long term social strategies for MySpace clients. With over 19 years of marketing and advertising experience, she brought a valuable mix of client and agency know-how to the MySpace team. She was deeply committed to demonstrating the ROI of Branding through actionable consumer insights, advertising effectiveness studies, social media behavior and ROI measurement. Through the integration of research, strategy, creative and technology, Heidi and her team developed immersive and measurable social marketing experiences to engage MySpace’s highly sought-after influencer audience.

Prior to joining MySpace, Heidi led Client Solutions for Fox Interactive Media where her team provided centralized marketing services to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports. Browning built a nimble cross-functional team of Consumer Insights, Sales Development, Ad Solutions, Creative Services, Marketing Communications and Trade Marketing professionals. Before joining FIM, Heidi was an interactive agency veteran having served as Executive Director of Media at Omnicom’s Organic, Inc. and Media Director at MDC’s Nine Dots.

Browning is a respected thought leader in the industry, and her expertise in social media marketing is frequently sought by internet marketing professionals around the country. She currently serves as President of the San Francisco Bay Area Interactive Group (SFBIG), is a current board member of Social Media Advertising Consortium (SMAC), and has chaired the User-Generated Content Committee for the Interactive Advertising Bureau (IAB) since 2008. In 2007, she led the first in-depth consumer segmentation and ROI study for social media - Never Ending Friending, A Journey Into Social Networking, which quantifies the impact of The Momentum Effect, or consumer to consumer pass along in social media. She is frequently quoted in the press, including leading trade publications like The New York Times, The Wall Street Journal, Advertising Age and Adweek.

Heidi holds a B.A. from the University of Colorado, Boulder in International Relations. She currently resides in San Francisco, CA.

Gina Garrubbo

Executive Vice President, BlogHer, Inc.

As Executive Vice President and member of BlogHer’s executive team, Garrubbo helps guide the company’s growth, and oversees BlogHer’s advertising sales and business development businesses. Garrubbo is leading the creation of dynamic and measurable ways for marketers to engage women in social media.

BlogHer is the leading hub for women bloggers with a network of 2,500 blogs and a reach of 19 million unique visitors per month. BlogHer works with Fortune 500 brands and their agencies to create authentic and relevant marketing programs in this medium.

Garrubbo was one of the builders of women.com, which launched all of Hearst magazines online. As an early board member of the Internet Advertising Bureau, she pioneered new ways for marketers to communicate with consumers via the Internet. Garrubbo has built advertising sales divisions for media companies, including Discovery Communications and Oxygen Media.

Garrubbo also co-founded Terralina (http://terralina.com) natural skincare and ecommerce business, where she is an advisor, and sits on the Board of Directors.

Garrubbo is also a member of TED and on the Board of Directors of Sweet Border Collie Rescue.

Contact Tom

Thomas August Gerace

Founder & CEO, Gather – Chairman

Tom Gerace is the Founder and CEO of Gather, the leading social network where people find and form new social circles. Tom is also Founder and Chairman of the Social Media Advertising Consortium (SMAC) a non-profit organization of social media, advertising and brand marketing executives who are working on the creation of standard language, buying units and measurement for social media engagement campaigns.

Before founding Gather, Tom served as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel.

Prior to joining NLG, Tom was the Founder and Chief Marketing Officer of Be Free, Inc., a publicly traded online marketing services company. In his early stages at the company, Tom served as Be Free’s President and was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling.

During his tenure with the company, Be Free raised more than $200 million and launched both U.S. and European operations with a staff reaching 340. Using those resources, the company acquired more than 300 leading online customers including barnesandnoble.com, Verisign, Bertlesmann, Time Warner AOL, IBM, Dell, Microsoft, and eBay.

Tom received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University in 1993.

Nichole Goodyear

CEO, President and Co-Founder, Brickfish

As CEO and President of Brickfish®, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world, an OMMA Award for Best Viral Campaign, and a Forrester Award for best social program.

Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole's seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media Solution^TM.

As a member of the IAB’s Social Media Committee, Nichole is the Chair for the Social Media Buying Guide. Nichole has spoken at OMMA Social, Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, Social Media Strategies for Brands and Professional Athletes and many others.

Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.

Joe Marchese

President, SocialVibe

Joe Marchese is co-founder and President of The SocialVibe Network. The SocialVibe Network brings brands into social media by providing the most efficient and effective platform for brands to engage with consumers scale. To this end, The SocialVibe Network has created media buyers “30 second spot” in social media.

Prior to SocialVibe, Marchese built and lead the online media strategy division at a boutique management consulting firm. Marchese developed and guided the group to provide Fortune 1000 clientele research and online strategy development focused on digital media. Before consulting, Marchese began his career as a business analyst for Monster Worldwide, the parent company of Monster.com.

Joe Marchese is a well known thought leader in the social media and advertising industry, writing weekly for MediaPost publications. Joe has also keynoted various digital advertising and media summits including, OMMA, iMedia, Digital Hollywood, as well as having contributed to a number of national publications as an expert on new media, such as BusinessWeek, NY Post, Boston Globe.

Andy Markowitz

Director, Global Digital Strategy Group, GE

Andy’s group will lead a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media, and customer engagement, as well as training and development to help businesses gain marketplace understanding.

Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.

Andy joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and was recently named as one of the IMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in Briarcliff Manor, NY with his wife and 2 children.

Scott Monty

Global Digital & Multimedia Communications Manager, Ford

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry – specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work. Oh, and one last little-known fact: Scott coined the term "tweetup."

Leslie Reiser

Director, WW Digital Marketing, IBM General Business

Ms. Reiser has extensive experience developing and executing effective Web strategies and e-marketing programs within the information technology industry. In her current position, she is responsible for defining and delivering IBM’s Web strategy and driving social media marketing efforts to small and midsize businesses along with business partners. With the recent deployment of infoBOOM!, a social media marketing community experience that leverages established well known social networks, IBM through its partnership with CIO.com, is providing direct access to IBM and third party experts, enabling peer to peer connections, and offering a weekly editorial perspective on topical subjects of relevance to midmarket CIOs and IT professionals, around the world.

Directing a multi national team, Ms. Reiser has led global projects that have reinvented the way IBM utilizes the Web to delivering relevant, integrated solutions and offerings to small and midsized businesses through initiatives that include a solutions-led marketplace and community, imbedded solution finders and tools, that drive awareness, generate opportunity, and drive sales for IBM offerings and solutions.

Ms. Reiser holds a bachelors degree in Economics from Rutgers College, Rutgers University and has completed graduate coursework at Northwestern University (Medill School of Journalism) in integrated marketing communications.

Bryan G. Rhoads

Social & Emerging Media, Intel Corporation

Bryan Rhoads is a Sr. Digital Strategist for Intel focused on social and emerging media. As a faunding member of Intel’s Social Media Center of Excellence, Bryan is responsible for Intel’s Global social media strategies for all of Intel’s consumer brands. He also serves as the cirriculum architect for Intel’s global award-winning training program, Digital IQ.

At Intel, Bryan pioneered social media techniques that laid the foundations for Intel to leverage Web 2.0. He designed and built Intel’s external blog platform at http://blogs.intel.com, establishing communications, legal, security and publishing guidelines that integrated social media into Intel’s marketing mix.

Bryan led a 4-year research project with MIT that researched online trust and digital marketing strategies. Bryan’s Intel and MIT Sloan researchers designed innovative approaches to increase user confidence and trust in online media experiences and communications. He is also the designer of the Intel Download Center and many high profile sections of Intel’s web systems.

Bryan is a regular speaker on digital innovation and social media with appearances at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW, the Marketing Sciences Institute, etc.

Bryan holds a B.S. in Political Science from Portland State University and is currently adjunct Marketing faculty at Portland State. He sits on the Executive Board of the Center for Consumer Research at St. Joseph’s University, the Marketing Advisory Track at Northeastern University and is a member of the City Club of Portland’s New Leaders Council.

twitter.com/bryanrhoads

Ian Schafer

CEO and Founder, Deep Focus

Ian Schafer, CEO and Founder of Deep Focus, is one of advertising’s most influential voices in interactive marketing and social media and strives to not just bring consumers closer to brands, but closer to each other. Prior to founding Deep Focus, Ian was VP of the New Media division of Miramax Films.

Deep Focus is an award-winning engagement-centric, thought-leading interactive marketing and advertising firm that boasts a client roster that includes brands such as AMC, Microsoft, Weight Watchers, Bulgari, Diageo, Calvin Klein, and Nintendo.

Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of two Webby Awards, each of two years running.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter.

An avid technologist, Ian blogs at www.ianschafer.com and can be followed on Twitter at twitter.com/ischafer.

Shiv Singh

Vice President & Global Social Media Lead, Razorfish

Shiv has been with Razorfish since 1999 and, he has led digital strategy, user experience and social media teams in its Boston, New York, San Francisco and London offices. As the company's VP & Global Social Media Lead, Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Mercedes Benz, Starwood, Unilever and Victoria Secret to social influence marketing. His role also includes agency wide capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.

In September 2009, Shiv was recognized by Ad Age as a Media Maven and was featured on the publication's cover for his contributions to the social media industry. He is also author of the book, "Social Media Marketing for Dummies." He has spoken or keynoted conferences such as The Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0 (New York), the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit and Digiday Social. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today and several other noted publications discussing digital strategy and social influence marketing.

Shiv holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory.

Contact Larry

Larry Weber

Chairman, Digital Influence Group

Larry Weber is chairman of Digital Influence Group, a digital marketing agency that helps companies leverage the power of social media to generate business results.

Weber started his own public relations company, The Weber Group, in 1987. The company was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within ten years, The Weber Group was the world’s largest and most established technology public relations firm.

The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services group, including the company’s public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world’s largest public relations firm. In early 2004, he decided to return to his entrepreneurial roots and became Chairman and Founder of W2 Group, Inc.

Weber serves on a number of boards for corporations, non-profit organizations and academic institutions. Corporate boards include Compete, Communispace, MIVA and The Yankee Group. He is also on the boards of Babson College, the Home for Little Wanderers, the Boston Symphony Orchestra, the Museum of Science (Boston), and the Asthma and Allergy Foundation.

Weber is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation & Technology Exchange (MITX, formerly Massachusetts Interactive Media Council), the largest interactive advocacy organization in the world. He is also on the Executive Committee of the Council on Competitiveness.

Weber’s first book, The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies, was published by Random House/Crown Business in January 2002. His second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published in June, 2007 by Wiley & Sons, Inc. A second edition was published in February, 2009. Weber’s third book, Sticks and Stones: How Digital Reputations are Earned Over Time…and Lost in a Click, will be published by Wiley in July 2009.

Contact Eric

Eric Wheeler

CEO and Co-founder, 33Across

Eric Wheeler is the CEO and co-founder of 33Across, an ad targeting and analytics platform that enables brand and performance marketers to unlock the power of the social web. The company’s SocialDNA™ platform uses previously untapped social data sources, in combination with advanced social network algorithms, to create unique and scalable audience segments.

Prior to 33Across, Eric was the CEO of Neo@Ogilvy North America and Executive Director of OgilvyInteractive North America. Under his leadership, OgilvyInteractive's revenue grew five-fold from 2003-2007 and OgilvyInteractive was awarded Interactive Agency of the Year by Adweek. Working with leading brands including IBM, American Express, TD Ameritrade, Cisco and Yahoo!, Eric developed innovative global marketing programs that dramatically improved ROI and increased brand impact.

Previously, Eric was the President/COO of Lot21, the award-winning digital agency he co-founded in 1998. After growing the company to over 120 employees in San Francisco and New York , Lot21 was sold to Carat in 2002. Eric's 18-year career includes leadership positions at CNET, Young & Rubicam and Anderson Lembke in San Francisco.

Eric holds a B.A. in Political Science and Philosophy from Boston University.

SMAC: Social Media Advertising Consortium

Contact SMAC