Author Archives: smacorg

Unmetric releases “An Insider’s Guide to Microcontent” white paper

Produced by Member Company, Unmetric, “An Insider’s Guide to Microcontent” explores how brands are leveraging Microcontent to engage their audiences regularly. It delivers real-world campaign examples, pro tips from practitioners in the field, and actionable advice you can start incorporating …

Posted in Blog, News, SMAC Forward

Crowdtap and Ipsos Millennial research featured on Mashable

On March 9th, at our Annual SXSW Brunch we released new research with Crowdtap and Global research firm, Ipsos that shows that Millennials spend on average, 18 hours a day consuming media. That’s a lot of time, but not all …

Posted in Blog, News, SMAC Forward

The Social Side of Superbowl Ads

SMAC member company, Crowdtap, used their Social Influence Marketing Platform to poll ~1,000 men and women to understand social media as it relates to Super Bowl advertising before, during, and after the game. As suspected, Super Bowl viewers can’t wait to …

Posted in Blog, SMAC Forward

How to Build a Marketing Organization by Karen Robinovitz

Karen Robinovitz, Co-Founder and Chief Creative Officer, Digital Brand Architects Marketing a brand and communicating its missives today is vastly different than it was ten, even five years ago. In the past, marketers largely relied on traditional media and public relations, …

Posted in Blog, SMAC Forward

How to Build a Marketing Organization by Joe Burton

Joe Burton, President and Chief Operating Officer, SocialChorus I run a social media start-up. I was tempted to answer with the typical social-is-everything rant. “Social at the center. Think real-time newsroom. Listening, responding, creating content on demand. A social epicenter …

Posted in Blog, SMAC Forward

Emerging Priorities for Social Marketers

Recapping some of 2013’s most promising trends and emerging opportunities for social marketers While nobody’s more excited about the potential of social media advertising than the members of this community, that excitement caught on with many of the world’s top …

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How to Build a Marketing Organization by Ian Schafer

Ian Schafer, Chief Executive Officer and Founder, Deep Focus “Institutions will try to preserve the problem to which they are the solution”—Clay Shirky I probably invoke that quote once a day, to remind others and myself that, in case you missed …

Posted in Blog, SMAC Forward

How to Build a Marketing Organization by Stephanie Agresta

Stephanie Agresta, Global Director of Social/Digital, MSLGROUP For communications agencies, it is critical that we redesign ourselves to address the seismic shifts in marketing created by social media. Building the next generation of agencies requires a diversification of our talent and …

Posted in Blog, SMAC Forward

How to Build a Marketing Organization by Alan Osetek

Alan Osetek, Global President, Resolution Media, an Omnicom Media Group Company Many people still liken social media to the Wild West. The rules change quickly—you either keep up or risk getting trampled by your own social media strategies. Unfortunately, this prevents …

Posted in Blog, SMAC Forward

5 Best Practices to Drive New Customer Acquisition via Referral Marketing

5 Best Practices to Drive New Customer Acquisition via Referral Marketing   Chris Duskin, VP of Marketing, Extole       Acquiring new customers is a top priority for marketers today; however, it is also one of their biggest challenges. Everyday, …

Posted in Blog, SMAC Forward