Those of us at SMAC hope to use this blog as an opportunity to be as forward thinking and provocative as possible. The overarching goal of SMAC is to allow brands, agencies and technologies to flourish together … not at the expense of each other but to their mutual benefit. So, on behalf of SMAC and beyond, lets get it on!

By Andy Markowitz, Director of Global Digital Strategy, GE

Unmetric releases “An Insider’s Guide to Microcontent” white paper

June 5, 2014 Written By SMAC

Produced by Member Company, Unmetric, “An Insider’s Guide to Microcontent” explores how brands are leveraging Microcontent to engage their audiences regularly. It delivers real-world campaign examples, pro tips from practitioners in the field, and actionable advice you can start incorporating …


Crowdtap and Ipsos Millennial research featured on Mashable

April 18, 2014 Written By SMAC

The Social Side of Superbowl Ads

January 29, 2014 Written By Crowdtap

How to Build a Marketing Organization by Karen Robinovitz

December 2, 2013 Written By Karen Robinovitz

How to Build a Marketing Organization by Joe Burton

November 25, 2013 Written By Joe Burton

How to Build a Marketing Organization by Ian Schafer

November 18, 2013 Written By Ian Schafer

How to Build a Marketing Organization by Stephanie Agresta

November 11, 2013 Written By Stephanie Agresta

How to Build a Marketing Organization by Alan Osetek

November 4, 2013 Written By Alan Osetek

5 Best Practices to Drive New Customer Acquisition via Referral Marketing

October 22, 2013 Written By Chris Duskin

Why Agencies Must Advocate for the Customer First

October 8, 2013 Written By Kevin M. Green