Events Archive

SMAC hosts events throughout the year with the top thought leaders in social media.  Below you’ll find a snapshot of our most recent events.

Recent events:

Thursday December 12, 2013 – SMAC Holiday Party 2013, sponsored by Resolution Media, Big Fuel, & Plyfe

SMAC hosted their annual panel and holiday party at Cipriani 55. The panel focused on the evolving social media space, the hits and misses of 2013, and what lies ahead in 2014. The panel featured Avi Savar of BigFuel, Lisa Cucinotta of Revolution Media, Tom Shellard of Social.com/Salesforce, and was moderated by Nichole Goodyear, the Executive Director of SMAC.


See event photos here.

Friday Nov 1, 2013 – SMAC Webinar- Brand Storytelling through Influencer Content

SMAC hosted their first Webinar kicking off it’s new Social Media Webinar Series featuring some of the top influencers in social media. SMAC’s first webinar featured Scott Monty from Ford Motors, and Renee Entinghe from Glidden Paint/PPG. It was moderated by Kevin Green from Digital Influence Group. Attendees discovered real-world brand examples, actionable takeaways, and interactive discussions around brand Storytelling and how influencers have the power to captivate and inspire consumers and drive consideration.

Watch the webinar here.

October 15th, 2013 – SMAC’s Social Week ’13 Breakfast & Panel, sponsored by Crowdtap & Pivot

SMAC hosted a Breakfast Panel on Social Influence 2.0, amidst the busy Social Week NYC. The theme of the discussion was to explore how brands supercharge their influence strategies to truly drive the conversation.  Moderated by Gemma Craven of Social@Ogilvy, and featured Brandon Evans, of CrowdtapRebecca Lieb of The Altimeter GroupGregg Weiss of MasterCard Worldwide and Alex Piccicano of Trident – attendees started their days off on a great note.

See event photos here.

May 22nd, 2013 – SMAC’s Internet Week ’13 Breakfast & Panel, sponsored by Oracle, GE & Pivot

SMAC hosted their Internet Week ’13 Breakfast & Panel at Tribeca Grand Hotel. The event featured a delicious breakfast buffet along with an engaging panel, discussing the effect of social media on organizational structure and hiring. The panel was moderated by Sharon Feder of Mashable, and featured Linda Boff of GE, Erika Brookes of Oracle and James Andrews of Social People.  After the panel, guests networked and mingled while enjoying food and drinks.

See event photos here.

March 10th, 2013 – 3rd Annual SMAC Brunch at SXSW ’13, sponsored by Oracle & Curalate

SMAC hosted their 3rd Annual SMAC Brunch during SXSW at Malaga Tapas & Bar. The brunch featured a delicious breakfast buffet along with an engaging panel, discussing the impact of the visual web. The panel featured Apu Gupta of Curalate, Kendra Bracken-Ferguson of Digital Brand Architects, Chris Hackney of Oracle and was moderated by Nichole Goodyear, the Executive Director of SMAC. After the panel, guests networked and mingled while enjoying food and drinks.

See event photos here.

December 5th, 2012 – SMAC Panel & Holiday Party ’12, sponsored by HBO, Havas, Tagged & Social Chorus

SMAC hosted their annual panel and holiday party at Apella Event Space. The panel focused on the evolving social media space, the year of M&A and consolidation, and what lies ahead in 2013. The panel featured Sharon Feder of Mashable, Joe Burton of Social Chorus,  Jason Jercinovic of Havas Worldwide and was moderated by Nichole Goodyear, the Executive Director of SMAC. Following the panel, a networking holiday party took place, with delicious food and drinks.

See event photos here.

October 16, 2012 – SMAC Innovation Series NY sponsored by GE, Resolution Media, Big Fuel & Pivot Con. 

SMAC hosted the next Innovation Series event during NY Social Week ’12 at the Crown Plaza in Times Square. The breakfast and panel focused on paid, owned and earned media with social at it’s core. The amazing panel featured Kate DuBois of Resolution Media, Jon Lombardo of GE, Avi Savar of Big Fuel and was moderated by Nichole Goodyear, the Executive Director of SMAC.

See event photos here.

June 26, 2012 – SMAC Innovation Series LA sponsored by Skyword, Weber Shandwick, Tongal & What’s Trending.

SMAC hosted its first event of their Innovation Series in Los Angeles, CA on the rooftop of the What’s Trending studio.  It featured a fabulous panel on content marketing with Tom Gerace, Skyword, Chris Perry, Weber Shandwick, Mark Burrell, Tongal, Shira Lazar, What’s Trending, Dave Barthmuss, General Motors and was moderated by our Executive Director, Nichole Goodyear.  The event was a huge success as everyone enjoyed the panel, networking and the beautiful evening view of the Hollywood hills.

See event photos here

May 16, 2012 – SMAC Internet Week Breakfast sponsored by Extole, Vitrue, PivotCon & Skyword
SMAC hosted its Internet Week Breakfast at Friend of a Farmer.  It featured an amazing panel  on the rise of Influencer Relationships with fantastic panelists: Brad Klaus, Extole, Reggie Bradford, Vitrue, Marcy Cohen, Mastercard, Karen Ronbinowitz, DBA and moderated by our Executive Director, Nichole Goodyear The food was outstanding, and it was wonderful networking and mingling.

See event photos here

March 11, 2012 – Annual SXSW Brunch sponsored by Extole, Vitrue, Weber Shandwick & Tagged
SMAC hosted its annual SXSW Brunch at Haddington’s.  It was a great time for networking, mingling and enjoying the delicious food. Special thanks to our sponsors ExtoleVitrue, Weber Shandwick & Tagged for making the event a great success.

It was a fantastic afternoon with attendees representing the leading brands, agencies, and emerging technology companies in social media today. SMAC is proud to provide our members with these exclusive opportunities to connect and engage with the best and brightest in digital marketing.

See event photos here

December 8, 2011 – Holiday Party sponsored by Meebo, Tagged and PepsiCo Beverages
On December 8th, SMAC, Meebo, Tagged and PepsiCo Beverages sponsored the annual holiday party with an expert panel moderated by Ad Age talking about the  year-in-review , what’s ahead in 2012 which was followed by a holiday networking party. We celebrated the success the Social Media advertising industry has experienced in 2011.  Still in the early stages of growth, social media advertising, community building and influencer marketing have made huge impact for brands in 2011.  Holiday party feature food, drinks, music and a Toy’s For Tot’s drive.

See event photos here

October 6, 2011 –  Connected hosted by GE & Vitrue
GE, Vitrue together with SMAC hosted the  preview screening of Tiffany Schlain’s award winning film, Connected.  The purpose of the event  was to connect brand teams and emerging technologies in an evening of networking.   Attendees were from leading brands, agencies and social media influencers.  Remarks were made by Weber Shandwick’s Stephanie Agresta and there was a Skype Q&A with Tiffany Shlain.

See event photos here

September 13, 2011 – On A Boat sponsored by Pepsi, Foursquare, Weber Shandwick & Pandora
PepsiCo, Foursquare, Weber Shandwick and Pandora along with SMAC, hosted the boat event to connecting almost 300 brands, agencies, emerging tech companies and social media industry partners in an evening of networking and a special check-in at the Pepsi Cola sign while on a boat touring the Hudson.

See event photos here