President Resolution Media, an Omnicom Media Group company
Alan globally oversees the growth and expansion of Resolutions SEM and Social Practices. A digital industry veteran, prior to joining Resolution, Alan was the Managing Director for Aegis’ search unit iProspect, responsible for overseeing all activities for iProspects east coast operations. Prior to joining iProspect in 2008, Alan served as Chief Revenue Officer for Visual IQ, the world’s leading cross channel marketing intelligence software company . Previous to Visual IQ, Alan had been a part of the Aegis PLC/Isobar family of companies since 2001 where he held positions including EVP of global business development, corporate development, cross unit integration, and global client services. Alan was responsible for organically building or acquiring new service offerings for the Aegis/Isobar network including CRM, SEM, affiliate marketing and Web development capabilities. He spearheaded the acquisition and integration of two digital marketing firms: Molecular and iProspect. Prior to joining Isobar, Alan was President/Founder of the digital marketing agency, Vizium. In 2001, he successfully sold the firm to Aegis PLC. Alan is an Economics graduate of Skidmore College and received his Master degree in Business from Babson College.
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Director, Global Digital Strategy Group, GE, Chairman of the Board of SMAC
Andy’s group will lead a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media, and customer engagement, as well as training and development to help businesses gain marketplace understanding.
Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.
Andy joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.
He is a frequent industry speaker and was recently named as one of the IMedia 25: Internet Marketing Leaders and Innovators.
Andy graduated from Indiana University and currently lives in Briarcliff Manor, NY with his wife and 2 children.
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Founder and Chief Creative Officer of Big Fuel
Avi Savar is the Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands.
Avi Savar began his career in the agent-training program at ICM in Los Angeles. Soon after, Avi transitioned to the creative side of entertainment — as an independent producer, he created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star and Showtime.
Anticipating the convergence of technology and media in 1998, Avi founded and launched AtBalance Solutions – an online media company delivering Health, Fitness and Wellness related content to Fortune 1000 companies.
Recruited back to “traditional” television in 2001, Avi served as producer for ABC’s “Good Morning America,” before being asked to create and develop breakthrough entertainment programming for both MTV and VH1. Among other credits, he oversaw the production and was instrumental in the success of VH1’s hit series “The Fabulous Life of….”
In 2004, Avi launched Big Fuel. What started as a 1-man “branded content studio” has today grown into the largest social media agency in the world — with over 120 employees and clients that include: Starwood, H&M, Pepsico, T-Mobile, General Motors, Microsoft, Gore-Tex, Clorox, Children’s Place, Budwieser, and Philips.
In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis. Giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being President of the inaugural Cannes Branded Content Jury, Avi is also an advisor to several non-profit’s, including: UJA Federation and Grameen America. He is also an active investor and advisor to several media and technology companies, including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY, Hyphen Lab, DietBet, among others.
As a first-to-market innovator, Avi’s work continues to influence the shape of brand communications and media.
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B. Bonin Bough
VP of Global Media and Consumer Engagement
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Kraft Foods. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Most recently, Bough was recognized as one of business’ hottest rising stars in Fortune’s 2011 “40 under 40” list, as well as Fast Company’s 2011 100 Most Creative People in Business and Ebony’s Power 100 list.
Prior to joining Kraft Foods, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer’s Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is the co-chair of the Digital Collective and a member of the board of the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
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Chief Revenue Officer, Slacker Radio
Carter Brokaw, serves as Chief Revenue Officer for Slacker Radio.
Previously, he served as Chief Revenue Officer for Meebo, Carter Brokaw draws on his extensive experience working with Fortune 500 companies to lead Meebo’s direct sales team and oversee the company’s advertising sales and monetization strategy. Before joining Meebo, Carter worked as Vice President, Digital Media, at Warner Music Group (NYSE: WMG) where he helped to spearhead the company’s direct-to-consumer business model. Prior to that he spent 10 ½ years at CNET Networks (Nasdaq: CNET). Most recently as Vice President of Corporate Sales, Carter helped CNET Networks architect a profitable marketing platform that enabled top-tier technology companies the ability to uniquely integrate their brand and product assets into the online research process. He also helped construct and pioneer one of the first pay-for-performance models, establishing a blueprint for online reseller merchants. During his tenure, Brokaw directed CNET Networks’ Global Solutions team in defining a major account discipline for the organization. Brokaw majored in English at Colgate University.
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CEO and Co-founder, 33Across
Eric Wheeler is the CEO and co-founder of 33Across, an ad targeting and analytics platform that enables brand and performance marketers to unlock the power of the social web. The company’s SocialDNA™ platform uses previously untapped social data sources, in combination with advanced social network algorithms, to create unique and scalable audience segments.
Prior to 33Across, Eric was the CEO of Neo@Ogilvy North America and Executive Director of OgilvyInteractive North America. Under his leadership, OgilvyInteractive’s revenue grew five-fold from 2003-2007 and OgilvyInteractive was awarded Interactive Agency of the Year by Adweek. Working with leading brands including IBM, American Express, TD Ameritrade, Cisco and Yahoo!, Eric developed innovative global marketing programs that dramatically improved ROI and increased brand impact.
Previously, Eric was the President/COO of Lot21, the award-winning digital agency he co-founded in 1998. After growing the company to over 120 employees in San Francisco and New York , Lot21 was sold to Carat in 2002. Eric’s 18-year career includes leadership positions at CNET, Young & Rubicam and Anderson Lembke in San Francisco.
Eric holds a B.A. in Political Science and Philosophy from Boston University.
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SVP, Hearst Magazines International
Gina Garrubbo has spent more than 20 years launching brands, building teams and creating new business models. She has an expertise in digital and social media, brand development and sales innovation.
Garrubbo recently joined Hearst Magazines to build a global digital advertising platform across the Hearst women’s properties around the world.
Garrubbo spent four years at BlogHer Inc. as Executive Vice President, where she built the company’s Advertising Sales and Operations units and lead the creation of dynamic and measurable ways for marketers to engage women in social media.
Garrubbo was one of the builders of women.com, which launched all of Hearst magazines online (acquired by iVillage). As an early board member of the Internet Advertising Bureau, she pioneered new ways for marketers to communicate with consumers via the Internet.
Garrubbo has built advertising sales divisions for media companies, including Discovery Communications and Oxygen Media. Garrubbo also co-founded TERRALINA, a natural skincare and ecommerce business,where she is an advisor, and sits on the Board of Directors.
Garrubbo has a BA from Wells College and is a board member of Sweet Border Collie
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CEO and Founder, Deep Focus
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is an award-winning integrated digital agency, powered by social media boasting a client roster that includes brands such as Pepsi, Microsoft, Capital One, Anthem Healthcare, NestlePurina, and The National Association of Realtors.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, and the Global Advisory Board of Global Social Media Week.
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President of SocialChorus
Joe Burton has spent a 20-year marketing career in strategic and operational roles working with Fortune 500 clients that include American Express, AT&T, Campbell Soup Company, Cadbury Schweppes, CBS, Ford, GSK, HP, IBM, Lenovo, Microsoft, Viacom and YUM! Brands.
Prior to becoming President of SocialChorus, he was an entrepreneur in the social & digital media space and global COO of two of the largest agency networks in the world. Although he’s been focused on social media for the past three years, Joe has worked across all nine marketing disciplines as well as on the media owner side (TV, radio, cable, production) as the Director of Planning with CBS Television Network.
He’s a global citizen, having worked in over 50 countries and managed global client relationships with annual spend up to $1.5Bn.
Joe is an alumnus of Harvard Business School. He is a thought leader and frequent speaker in the areas of social & digital media, integrated marketing services, production capabilities, client/agency benchmarking, compensation and negotiations. In 2008, he was inducted into the Boys & Girls Club Alumni Hall of Fame.
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Co-Founder and Chief Creative Officer of Digital Brand Architects
Karen Robinovitz, Co-Founder and Chief Creative Officer of Digital Brand Architects, got her start as a journalist at Women’s Wear Daily, where she contributed to the paper for three years. Shewent on to cover fashion, beauty, luxury and lifestyle for Marie Claire Magazine, Elle Magazine, Harper’s Bazaar, New York Magazine, The New York Times, and countless blogs. A trend expert, Karen has been featured on VH-1, MTV, E!, the Style Network, Fox News, CNN, and morning shows across the country.
She co-authored three books, “How to become FAMOUS in two weeks or less,” which was acquired by Walt Disney Productions for feature film, “The Fashionista Files: Adventures in four-inch heels and faux pas,” and “Fete Accompli! The ultimate guide to creative entertaining.”
It was when her books were released – and she produced a corporate-sponsored book tour involving high profile fashion and beauty brands – that she realized she was meant to be in marketing. And she spent years, working closely withvenerable brands such as Estee Lauder Companies, Coach, and LVMH consulting on marketing, specifically in the digital space.
In 2010, she co-founded her company, a cross section of media and online talent management. Current clients include Swarovski, Tiffany & Co., Tory Burch, Jones Group on the media side andover 60 content creators on the management side. Forbes.com ranked her among the top twenty women on Twitter and Huffington Post ranked her as a top pinner on Pinterest.
Karen Robinovitz lives in New York City with her husband.
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SVP, Managing Director, Communications/Marketing, RGA
Karen directs the global communications strategy for R/GA, partnering with leading brands such as L’Oreal, Nike, McCormick and Unilever to broaden the exposure and innovation of our client work. A 15-year veteran in the digital space with a strong background in communications, she has positioned the agency as a thought leader in interactive marketing, bringing widespread acclaim to the company and its expanding international footprint in Europe, Latin America, and Asia. She breaks new ground executing strategic communications practices, evidenced in the repositioning of R/GA’s brand in light of changing technology and the evolving social media ecosystems.
Since joining R/GA in 2001, Karen’s passion for pushing boundaries and building reputations, has garnered numerous accolades and awards for the agency including high profile stories with CNBC-Europe, Forbes, The New York Times, Mashable, Fast Company along with notable international conference keynotes and participation in leading analyst reports. She has also helped forge and expand client relationships and devised innovative initiatives to enlarge the agency’s global presence.
Prior to R/GA, she held a variety of roles in communications and sales at other interactive agencies and publicity companies, specifically at News Corporation, launching an electronic publishing product to the travel sector and for Valentino, promoting their entry into the U.S. market.
She speaks at industry events, including most recently, DLD Women. Karen has a JD from the University of Santa Clara with a specialization in intellectual property and is an alumnus of the University of Pennsylvania.
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Chairman, Digital Influence Group
Larry Weber is chairman of Digital Influence Group, a digital marketing agency that helps companies leverage the power of social media to generate business results.
Weber started his own public relations company, The Weber Group, in 1987. The company was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within ten years, The Weber Group was the world’s largest and most established technology public relations firm.
The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services group, including the company’s public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world’s largest public relations firm. In early 2004, he decided to return to his entrepreneurial roots and became Chairman and Founder of W2 Group, Inc.
Weber serves on a number of boards for corporations, non-profit organizations and academic institutions. Corporate boards include Compete, Communispace, MIVA and The Yankee Group. He is also on the boards of Babson College, the Home for Little Wanderers, the Boston Symphony Orchestra, the Museum of Science (Boston), and the Asthma and Allergy Foundation.
Weber is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation & Technology Exchange (MITX, formerly Massachusetts Interactive Media Council), the largest interactive advocacy organization in the world. He is also on the Executive Committee of the Council on Competitiveness.
Weber’s first book, The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies, was published by Random House/Crown Business in January 2002. His second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published in June, 2007 by Wiley & Sons, Inc. A second edition was published in February, 2009. Weber’s third book, Sticks and Stones: How Digital Reputations are Earned Over Time…and Lost in a Click, will be published by Wiley in July 2009.
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Director, WW Digital Marketing, IBM General Business
Leslie Reiser is the Program Director of IBM’s midmarket global digital, social strategy and program delivery. She leads the strategy, design and development of branded IBM experiences across digital environments to connect and mobilize midsize business clients and partners. These experiences span websites, web applications, mobile applications and social media.mputing interfaces. She manages an organization that drives the transformation of digital marketing communications that have reinvented the way IBM utilizes digital to drive revenue and deliver integrated solutions. Leslie has extensive experience developing and executing effective online programs targeted to business and information technologists across the SMB marketplace. As the creator of IBM’s external blogging guidelines, Leslie has developed a unique program and process to leverage key influencers for maximum impact across the social web and to further consideration for the IBM brand. She is a contributing author of, “Voice-of-the-Customer Marketing”, and a frequent speaker at industry events.
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Michael Barron, Esq.
Bingham McCutchen LLP
Michael K. Barron is a trusted legal advisor to entrepreneurs and investors in emerging growth technology companies. He helps clients develop and build businesses on a solid, legal foundation. As a corporate and securities partner in the international law firm of Bingham McCutchen LLP. Michael helps clients with business entity formation, financings, and transactional and intellectual property matters. He has particular experience working with clients on early stage financings (venture, angel and strategic), mergers and acquisitions, licensing and trademark matters.
Michael is committed to making an impact on emerging businesses through collaboration, networking and sharing knowledge. He is the co-founder and a member of the Board of Directors of the Massachusetts Innovation & Technology Exchange (MITX, formerly Massachusetts Interactive Media Council), the largest interactive advocacy organization in the world and serves as the General Counsel to MITX. In addition to the work Michael does for MITX, he provides pro bono services to a number of other trade associations and charities, including Family Reach Foundation, Social Media Advertising Consortium and Mobile Monday America.
Michael received his Bachelors of Arts from Northwestern University and his J.D. from Boston University School of Law.
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President of the Pivot Conference and Social Week in NY
Mike Edelhart, President of the Pivot Conference and Social Week in NY, is an experienced media and Internet start-up executive. Mike was Managing Director and founder of First30 Services, a launch accelerator for early stage companies. Mike has held CEO and executive management positions at a range of start-ups and tech companies, including LiveDeal, Inc, DeepDyve, and Olive Software, as well as Inman News, Zinio, and Third Age Media. Mike was a partner at Redleaf, a VC firm. Earlier in this career, at SoftBank, Mike directed content for the Seybold, Interop and Comdex conferences and launched new businesses. Mike spent thirteen years at Ziff Davis in a variety of executive and editorial positions. He has also worked as an Internet strategies consultant to Bloomberg, Reuters, AARP and other major media and Internet companies. Mike is an Advisor to Mass Relevance, Aggregate Knowledge and SmaSh Technology. The author of more than 25 books, Mike earned a Bsc in journalism from the University of Northern Colorado.
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Executive Director SMAC & Strategic Advisor Social Media
Nichole serves as the Executive Director of the Social Media Advertising Consortium. She is also a Strategic Advisor to several technology companies on social strategy. Nichole is a seasoned award winning entrepreneur having helped build several technology companies in various verticals. She has received numerous awards for her work in the social media space including being named to Fast Company 2011 Most Influential Women in Technology for her work in Social Media, an IAB Leadership Award for her work on the nation’s first Social Media Buyers Guide and Stevie Awards for Entrepreneur of the Year and Technology Innovation in the Social Media category. Nichole was the CEO & Co-founder of Brickfish.com a Social Media Engagement Platform where she worked with over 1,000 brands such as Microsoft, Dell, Blackberry, Estee Lauder, Neiman Marcus and Coach on social media initiatives. Nichole has served on the SMAC Board of Directors for the last 2 years.
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SVP of Product Development at Oracle (founder and CEO of Vitrue)
Reggie Bradford is Senior Vice President, Product Development, for Oracle. Prior to Oracle, Bradford was founder and CEO of Vitrue. Armed with over 20 years of experience across technology, Internet and marketing sectors, Bradford founded Vitrue in 2006 and developed it into the leading provider of social marketing publishing software for global brands and agencies.
Vitrue’s Social Relationship Management (SRM) platform, currently offers the industry’s most scalable and secure cloud-based social marketing solution to manage, measure and maximize value across Facebook, Twitter, Google+, YouTube and emerging platforms.
Previous to founding Vitrue, Bradford served as president and board member of TANDBERG Television, an organization of more than 400 employees and more than $100 million in revenues. During his tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions, and led the global repositioning of the brand, which was acquired by Ericsson. Bradford also served as the president and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. Among his many industry accolades and awards, Bradford was named one of Television Week’s “10 to Watch” for 2005 and one of the top 10 Entrepreneurs of the Year in 2010 by Business to Business.
Bradford also has extensive marketing-management experience, serving as Chief Marketing Officer at WebMD from 1998 to 2000. As such, he helped guide company growth from 40 to 4,000 employees and received more than $2 billion in funding. During his tenure at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. Additionally, he has held various marketing and management positions with Miller Brewing Company.
Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He serves on numerous advisory and non-profit boards including BrightWhistle, Solo Health and The Brandery. He was named Ernst & Young’s Entrepreneur of the Year in the “Emerging” category for Alabama/Georgia/Tennessee. Bradford resides in Atlanta, Georgia, with his wife Holly and their six children.
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Global Marketing Director for Google’s Mobile & Social Advertising business
Rikard Steiber is the Global Marketing Director for Google’s Mobile & Social Advertising business. This includes marketing and product launch responsibility for all Google Mobile & Social advertising products across Google+, Search, Display and YouTube. At Google, he has also been Director of Product Marketing for EMEA (Europe, Middle East and Africa) managing product marketing and launches for all Google products in the region e.g. Search, Maps/Earth, Gmail/Apps, YouTube, Mobile, Android, Chrome, Adwords, AdSense etc.
Prior to Google, Steiber was CEO and co-founder of XLENT Strategy and Digiscope Consulting, both leading Nordic telecom & media focused strategy consulting firms. Before co-founding Digiscope, Steiber was one of the co-founders and a senior director at Scandinavia Online AB, the leading public Internet Portal company in Scandinavia. Prior to this Steiber set-up and managed the multimedia department at TeliaSonera, the leading telecom operator in the Nordics and at Procter and Gamble he has worked with brand management. Steiber got a MSc from SDA Bocconi, Milano Italy and BSc. from Chalmers University, Gothenburg Sweden.
Rikard Steiber has been a frequent and appreciated speaker and chair at many international Internet and Telecom conferences like Mobile World Congress (2004, 2005, 2006, 2011, 2012), Internet Week, SIME etc.
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Vice President, Social Media and Performance Marketing, HBO
Sabrina Caluori is vice president, Social Media and Performance Marketing, for Home Box Office, responsible for the social media strategy of over 40 HBO programming brands and properties. In addition, she oversees traffic-driving initiatives to HBO’s digital platforms including search engine optimization (SEO), search engine marketing (SEM) and content syndication. She was named to this position in September 2011. An award-winning digital marketer with nearly ten years experience in strategy and management, Caluori most recently was responsible for the concept, building and launch of HBO’s innovative social TV website – HBO Connect.
She joined HBO in September 2007 as director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, from 2003 to 2007, where she used her unique ability to marry digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central.
Caluori is the recipient of over 20 prestigious awards, among them a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology in Advertising, several Shorty Awards as well as Webby Awards including one for HBO Connect. She has also been asked to speak on social media by Mashable, Promax, the ANA and SXSW.
Caluori holds a Bachelors degree from New College.
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Global Digital & Multimedia Communications Manager, Ford
Ranked by Forbes as one of the top 10 influencers in social media, Scott Monty has been called “an unstoppable force of nature,” “the best corporate social media lead on the planet,” and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”
At Ford, Scott heads up the social media function and holds the title Global Digital &Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford in 2008, Scott served as Consigliere for Crayon, a strategic marketing firm ,and with PJA Advertising + Marketing, a boutique BtoB agency.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog and I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master’s in Medical Science from Boston University’s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. He lives in Michigan with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term”tweetup.”
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Chief Operating Officer, Mashable
Sharon Feder is Chief Operating Officer of Mashable, the leading news site for the connected generation. She oversees the company’s business operations including sales, marketing, community and human resources.
Most recently, Sharon was publisher, during which the company experienced its fastest growth to date and built its own ad sales operations. She’s held the positions of managing editor and features editor at Mashable. She joined the company in June 2008 as editorial assistant. Since then she has significantly grown Mashable’s editorial team, extended partnerships with leading news publishers and created a human resources and recruiting function.
Before joining Mashable, Sharon held positions in advertising and public relations.
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Head of Digital, PepsiCo
Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication’s cover. The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. As the Global Head of Digital for PepsiCo Beverages (across paid, owned and earned media) he is responsible for all digital engagement across brand marketing, shopper marketing and foodservice marketing. He is also leading the company’s foray into real-time marketing and is playing an instrumental role in establishing new consumer insights and measurement methodologies for the business along with new forms of transmedia consumer engagement.
Prior to PepsiCo Shiv worked at Vivaki and Razorfish Inc for over twelve years in their New York, London and San Francisco offices serving in his last role there as the Global Social Media Lead. During his tenure there, he worked with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company.
Shiv is the author of the book, “Social Media Marketing for Dummies” and has written for the Harvard Business Review online, Ad Age magazine, Mashable and other publications. He has also served on the Grand Jury of The Effies Worldwide among other global marketing award juries. He sits on the advisory board of Buddy Media and a few startups currently in stealth mode. He got his Bachelors in Business Adminstration from Babson College and his MSc. from the London School of Economics.
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Global Director of Digital, MSL Group
A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media and partnerships in addition to consulting with key accounts.
In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Microsoft, Windows Phone, PepsiCo, Hewlett Packard and P&G.
Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board.
In 2004 Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm that forged partnerships with noted digital thought leaders and emerging technology companies. In 2008 she launched “Bloggers Lounge,” a networking hub for digital media influencers at the SXSW Music and Media Conference. She also partnered with Brian Solis, author of P.R. 2.0, to found the social media event brand The TechSet.
Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.
A popular speaker at industry events, Stephanie has sat on panels at Web2Expo, Blog World, BlogHer, SXSW and Mashable conferences. She was recently appointed to the Board of Directors of the Social Media Advertising Consortium (SMAC), where she serves alongside executives from Ford, IBM, Intel, Pepsico and Razorfish.
Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, was released in October 2010.
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VP, Interactive Marketing, True Action, You Beauty
Stuart joined TrueAction (a division of GSI Commerce, Inc.) at the end of 2009 as VP, Interactive Marketing and will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.
Prior to joining TrueAction, Stuart was EVP, Global Managing Partner at UniversalMcCann and led NA digital services on the Johnson & Johnson account and the global, 360 media Intel, Brown Forman and MasterCard accounts.
Prior to UM, Stuart served as CEO, NeoSearch@Ogilvy and Managing Director, Neo@Ogilvy New York. He was a key senior member of the management team that built mOne, which became Neo@Ogilvy. His clients included Cisco, Lenovo, SAP and Yahoo. Prior to his CEO appointment, he held other senior roles during his six years with the company, including integrated media director for OgilvyOne Media, where he managed all online and direct media activity for IBM and Unilever.
Before he joined OgilvyOne, Stuart was director of interactive marketing for Cone Interactive. Throughout his career, he has worked at other leading agencies including Saatchi & Saatchi and Grey Advertising.
A 15-year veteran of the interactive advertising community, Stuart has been instrumental in pushing forward and championing many initiatives in the digital media space. He is or has been a member of the AAAA Interactive Advertising Committee, the Google Agency Council, The Yahoo Search Marketing Council, and the MSN Advertising Advisory Council. He has spoken at industry conferences & events & has been quoted in industry publications including The Wall Street Journal, MediaWeek, and Ad Age.
In addition to his role at SMAC he is a member of the Board of Advisors for MetricMesh, Good Health Advertising and Undertone Networks.
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Tom Gerace is founder and CEO of Skyword, the leading content production platform. Lowe’s, Walgreens, IBM, Bounty, The Wall Street Journal Digital, and Everyday Health are among the leading brands and media companies that use Skyword’s platform to create content that delivers results in search and social.
With more than 15 years of online marketing experience, Gerace also founded BeFree, a publicly traded affiliate marketing platform and services company. BeFree transformed online advertising from pay-per-view to pay-for-performance advertising. At the time of its acquisition by ValueClick, BeFree served more than 300 leading brands including barnesandnoble.com, Citibank, eBay, AOL, Lending Tree, Bertlesmann, Time Warner, IBM, Dell, and Microsoft.
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