SMAC Member Company Digital Influence Group Merges With Racepoint Group
July 12, 2013 — SMAC Member company Digital Influence Group announced they will merge with Racepoint Group to create a global, full services communications agency. The combination of both agencies will bring together a powerful blend of deep analytics, full creative services, technology, content development, and earned and paid influencer engagement. You can read a letter from Digital Influence Group Chairman Larry Weber, and read the full press release here.
SMAC Member Company Unmetric Studies Featured In Multiple Publications
May 9, 2013 — SMAC Member company Unmetric’s studies were featured in two publications recently. Mashable used Unmetric’s study and infographic to discuss the most the most popular branded boards on Pinterest, while WOMMA used Unmetric’s study of Nerium’s social media performance in their recent article. View the Mashable article here and the WOMMA article here.
Don’t Miss Social Media Week NY From February 18th to 22nd
February 12, 2013 — Don’t miss Social Media Week NY from February 18th to the 22nd. This week marks the fifth year that SMW will be hosted in New York. Register for your pass, and get all of your event and speaker information here.
SMAC Member Company Unmetric Publishes New Infographic
February 2, 2013 — SMAC member company Unmetric published an infographic titled, “How Insurance Companies Are Targeting You On Social Media [Infographic].” This infographic details the ways in which insurance companies are using social media to reach new customers, showing how each company differs in their content strategy. You can check out the full infographic here.
SMAC Elects New Board of Directors & Leadership Team
August 30, 2012 — SMAC announces a new Board of Directors and Leadership team, which includes representation from Fortune 500 brands, top agencies and social media industry partners. New SMAC board members include social media pacesetters and advertising thought leaders from Google/Google+, HBO, Mashable, PivotCon, Big Fuel, Digital Brand Architects, Resolution Media, an Omnicom Media Group Company, RGA, SocialChorus and Vitrue, an Oracle company. See the full press release here.
SMAC Member Company Extole Publishes Facebook Open Graph Guide
July 31, 2012 — SMAC member company Extole published their new white paper on Facebook’s Open Graph titled, “Drive Word of Mouth at Scale with Facebook’s Open Graph.” The guide details the history of Facebook’s Open Graph, what it means to the digital marketing industry and the benefits for marketers. Download the guide here.
SMAC Contributions In Altimeter Report
July 19, 2012 — The newest Altimeter Report: Paid + Owned + Earned = Converged Media hit the web with many contributions from SMAC members. The report features thought leadership from member companies Weber Shandwick, Deep Focus, Buddy Media, and Vitrue, as well as SMAC Executive Director Nichole Goodyear. Read the report here.
June 27, 2012 — Dave Barthmuss of GM had great things to say about our first Innovation Series event in Los Angeles. Read his thoughts on being a part of our panel and what he learned from the other panelists in his blog post here.
SMAC Re-Launches website
May 1, 2012 — SMAC is pleased to announce the re-launch of our website. A special thank you to Leslie Reiser and her team at IBM who built the new site. Many thanks to Laura Mignott and Sara Walker-Santana from DigitalFlashNYC who were instrumental in the process. Thank you to Tom Gerace from Skyword for helping us power the News section of the site.
SMAC Partners with Pivot
April 23rd, 2012 — SMAC is pleased to announce their partnership with PivotCon. The PivotConference will be taking place in October, during Social Week. SMAC will be hosting an event in conjunction with PivotCon and Pivot will be one of the sponsors of the upcoming SMAC Internet Week Breakfast & Panel.
SMAC Member Spotlight – Extole
April 16th, 2012 — This month we will be spotlighting one of our member companies, Extole. Extole is the leading Consumer-to-Consumer (C2C) Social Marketing Platform for brands to turn their existing customers into social advocates; tapping into a new, high-value marketing channel by harnessing the power of social referrals. Extole enables brands to drive measurable social results with social referral programs, promotions, testimonials, and robust social analytics. Extole has just released its 101 Guide to Social Referral Programs to help brands and agencies drive measurable social marketing results from C2C Social Marketing programs. Download your copy of the guide here.
New Member Welcome
SMAC Partners with BDI
April 1st, 2012 — SMAC is pleased to announce their partnership with the Business Development Institute (BDI). They produce conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in their programs. They specialize in how technology and the internet impacts marketing, communications and media. Their programs educate while providing valuable networking opportunities to our attendees.