SMAC Announces “Best Practices” Working Group

By Maura Curtin

A crackerjack team of SMAC members have joined together to create a new group within SMAC dedicated to elevating and promoting social media advertising “best practices” throughout the industry. Best practices are advertiser case studies that serve as industry examples of effective social media advertising, innovative strategies and responsible tactics across several industry categories. This program will feature the great work being done by our members, provide more awareness of SMAC and generate goodwill for members and clients that are featured. The best practices team will review the submitted case studies monthly and select the best 3-5 cases that will be highlighted as recent “Industry Best Practices from SMAC.org” on SMAC.org and in partnership with several industry publications to create awareness. We intend to publish best practices monthly to provide members a consistent opportunity to highlight their best work and to provide a reliable resource of “new and noteworthy examples” to the industry.

Currently, the members of the Best Practices Committee are:
Sean Muzzy, Neo@Ogilvy
Rebecca Watson, Real Girls Media
Liza Hauzman, Gigya
Jason Wellcome, Weber Shandwick
Eric Wheeler, 33Across

The Best Practices categories are:
- Brand Awareness/ Engagement
- Customer Loyalty/ Listening
- Customer Acquisition/ Trial
- Word of Mouth/ Buzz/ Sharing
- Advocacy/ Non-profit
- Business to Business
- New Product Launch
- Event Promotion
- Social Search
- Research

Below are the Best Practice case studies we’ll be highlighting over the next 3 months:
December 10th – Customer Acquisition
January 10th – Brand Awareness/Engagement
February 10th – Word of Mouth/Buzz

Hurry – The deadline for Customer Acquisition best practice case study submissions for announcement around December 10th is Wednesday, December 2nd! If you are interested in participating in this group or in submitting a best practices case study to be be highlighted, please complete this form:

http://drop.io/smacorg/asset/smac-best-practice-case-study-submission-form-ppt

You can also contact us by emailing research at smac.org.