ARF Event on Thurs. Dec 10th

By Maura Curtin

Building Your Brand Audience
DECEMBER 10, 2009 • 2:30-4:30PM Eastern
The Advertising Research Foundation
432 Park Ave South New York, NY 10016

Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? How can online conversations be curated to better shape the brand narrative? Using social media effectively takes more than just writing a blog, creating a widget, setting up a Facebook fan page, or starting a Twitter account. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. This new era of marketing is about building customer engagement through meaningful dialogue, creating offline and online synergy, to create co-authored brand stories. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing.

Speakers:
Growing Your Graph: How do you Know You’ve Made the Connection
Taddy Hall – Chief Operating Officer, Meteor Solutions

The Connected Consumer: How Consumers Engage with Brands in the Digital World
Andrea Harrison – Strategy Director, Razorfish

“No I don’t want to be Facebook friends with my Butter”: Re-setting the Agenda for Social Media
Nathaniel Pérez – Head of Community Intelligence, Sapient Interactive

For more info and to register in-person or virtually visit: http://thearf.org/assets/social-media-council