ARF Industry Leader Forum – Putting Listening to Work
By Maura Curtin
Thursday January 28, 2010, San Francisco, CA: ARF Industry Leader Forum – Putting Listening to Work
The Advertising Research Foundation’s Industry Leader Forum is an interactive event to help advertisers, agencies, media and research companies determine how to use social media and digital behavior for their listening strategies. Learn how to use listening, evaluate listening applications, develop a listening strategy, integrate it into your existing research program, create an action plan and apply insights garnered. Attendees will receive The ARF Foundations Series – Listening tool, an $895 value, featuring 25 case studies and 30+ company reviews how listening is used for consumer insight, customer service, new product development, reputation management, competitive benchmarking, and breaking into new applications like media planning, targeting and predictive modeling. Speakers include: Jeremiah Owyang, digital media strategy superstar and blogger and Partner, Customer Strategy, Altimeter Group, Toyota Motor Sales, Microsoft, Kraft Foods, Saatchi and Saatchi Wellness and LinkedIn.
SMAC members use promo code SMACILF to save $100 off registration:
ARF Members $595, Non-Members $895
http://thearf.org/assets/ilf
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