We’re excited to share two new BlogHer case studies with SMAC followers.
BlogHer just released the fourth annual Social Media study, providing a definitive view of how women are using blogs, social networks and technology in 2011. Read more here.
Beauty is in the Eye of the Blog Holder: What Influences Women to Purchase Beauty Products? Read more here.
Join SMAC for a lively discussion on how brands are organized around social media. A panel of top brands and agencies will share insights, look at best practices, campaign successes and discuss what’s next in measurement and research. Discussion followed by networking, wine & light hors d’oeuvres.
Panel is filling out now and will include:
This event is made possible by the generous support of Brickfish- www.brickfish.com
When: Wed., April 7th 6-8pm pm at Razorfish 440 Broadway, 19th Floor, New York, NY 10018
To register please go to: http://smac.eventbrite.com
As part of New York’s Social Media Week, RFI Studios and SMAC are hosting a roundtable discussion “The Role of Social Media in Digital Storytelling” on Tuesday, Feb. 2nd from 6-8pm at Ruder Finn’s New York Headquarters.
Speakers are:
-Bonin Bough – Director of Digital and Social Media at PepsiCo
-Marisa F. Thalberg – Vice President, Global Digital Marketing – The Estée Lauder Companies, Inc.
-Michael Schubert – Ruder Finn – Chief Innovation Officer
-Sean Seibel – Microsoft – Senior User Experience Evangelist
-Caitlin Hill – Hitviews
-Mark Cardwell – UNDP
Click here to RSVP to this event: http://socialmedia.rfistudios.com/
Thursday January 28, 2010, San Francisco, CA: ARF Industry Leader Forum – Putting Listening to Work
The Advertising Research Foundation’s Industry Leader Forum is an interactive event to help advertisers, agencies, media and research companies determine how to use social media and digital behavior for their listening strategies. Learn how to use listening, evaluate listening applications, develop a listening strategy, integrate it into your existing research program, create an action plan and apply insights garnered. Attendees will receive The ARF Foundations Series – Listening tool, an $895 value, featuring 25 case studies and 30+ company reviews how listening is used for consumer insight, customer service, new product development, reputation management, competitive benchmarking, and breaking into new applications like media planning, targeting and predictive modeling. Speakers include: Jeremiah Owyang, digital media strategy superstar and blogger and Partner, Customer Strategy, Altimeter Group, Toyota Motor Sales, Microsoft, Kraft Foods, Saatchi and Saatchi Wellness and LinkedIn.
SMAC members use promo code SMACILF to save $100 off registration:
ARF Members $595, Non-Members $895
http://thearf.org/assets/ilf
We are pleased to announce a special rate for SMAC members at this half-day must attend industry summit featuring brands like Pepsico, HP, Intuit and Michelin discussing social media.
Event: Social Integration – Harmonizing Social Channels into the Marketing, Communications, & Service Platform – Case Studies & Roundtables
Date: Wednesday, January 13, 2010
Location: The Graduate Center of The City University of NY 365 Fifth Avenue (at 34th Street), New York, New York 10016
Link to register: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=91e4f563-461d-4dcc-a7cf-9141543bcee9
Use promotional code SMAC for a special rate of $155.
We are proud to announce that SMAC is an Affiliate Partner for AlwaysOn’s OnMedia 2010. OnMedia NYC is taking place at the Mandarin Oriental in NYC Feb 1-3rd 2010. This conference is where cutting-edge technology CEOs from Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
AlwaysOn is offering SMAC members a 50% discount to OnMedia!
Click here to buy your ticket at the discounted rate
Click here to view the current program
Click here to view a complete event overview
Contact: Damien Ragsdale
Weber Shandwick
(212) 445-8315
dragsdale@webershandwick.com
SOCIAL MEDIA ADVERTISING CONSORTIUM™ ENCOURAGES THE INDUSTRY “TO TALK SMAC” WITH LAUNCH OF NEW SOCIAL MEDIA WIKI
B. Bonin Bough, PepsiCo’s Global Director of Digital and Social Media, Appointed to the SMAC Board
December 2, 2009 – New York, NY: The Social Media Advertising Consortium™ (SMAC), a non-profit trade council organized to create standards and measurement for social media, today announced the launch of its new SMAC Wiki at http://wiki.smac.org/. The goal of the new site is to compile a standard vocabulary to define the environment, users, actions, products and results in the social media industry.
“In 2009, social network advertising revenues will hit an estimated $1.825 billion.* Yet the industry is still fuzzy when it comes to details,” said Maura Curtin, Executive Director of The Social Media Advertising Consortium™ (SMAC). “The lack of a universal language around social media makes the ever changing landscape of social media even more confusing. By working to compile, distill, define and source a list of terms, SMAC has put a stake in the social media landscape to help our rapidly evolving industry address this challenge.”
The SMAC members represent a variety of social media companies, allowing for a holistic view on not just the terms that should be standardized, but also their definitions. To that end, the SMAC Wiki allows for continuous updating and revisions to reflect the ever changing landscape of social media.
SMAC invites all users to be part of the process and learn to use these terms properly, share them with colleagues, and provide feedback. The SMAC Standards Board reviews all submissions and publishes approved terms with proper credit. As the social media industry grows, SMAC will continually review and add those terms that reach a critical mass of usage.
The SMAC Wiki was developed by the following team members:
TEAM LEADER
Libby Pigg VP Media Strategy, Edelman Digital
WORKING GROUP
B. Bonin Bough of PepsiCo Appointed New SMAC Board Member
The Social Media Advertising Consortium is also proud to announce the appointment of B. Bonin Bough, Global Director of Digital and Social Media, PepsiCo, to the SMAC leadership board. Mr. Bough. Formerly the Executive Vice President of Digital and Social Media at Weber Shandwick and a professor at NYU’s Center for Publishing Graduate Studies, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction.
Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the “online conversation” into PepsiCo’s overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully. Bough looks to bring his expertise to the SMAC leadership board and help the council continually set new standards for measurement in social media.
“I’m excited to be on board with the thought leaders that comprise the membership of the Social Media Advertising Consortium,” said Bough. “As social media keeps growing and evolving, we need a forward-thinking industry organization that represents our interests and really looks at the ecosystem of social media -paid, earned and integrated. For me that organization is SMAC.”
*Source: Nielsen, April 2009
Building Your Brand Audience
DECEMBER 10, 2009 • 2:30-4:30PM Eastern
The Advertising Research Foundation
432 Park Ave South New York, NY 10016
Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? How can online conversations be curated to better shape the brand narrative? Using social media effectively takes more than just writing a blog, creating a widget, setting up a Facebook fan page, or starting a Twitter account. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. This new era of marketing is about building customer engagement through meaningful dialogue, creating offline and online synergy, to create co-authored brand stories. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing.
Speakers:
Growing Your Graph: How do you Know You’ve Made the Connection
Taddy Hall – Chief Operating Officer, Meteor Solutions
The Connected Consumer: How Consumers Engage with Brands in the Digital World
Andrea Harrison – Strategy Director, Razorfish
“No I don’t want to be Facebook friends with my Butter”: Re-setting the Agenda for Social Media
Nathaniel Pérez – Head of Community Intelligence, Sapient Interactive
For more info and to register in-person or virtually visit: http://thearf.org/assets/social-media-council
Tickets are limited, register now- mashableholidaynyc.eventbrite.com
Come join the Mashable crew including Adam Ostrow (Editor-in-Chief), Sharon Feder (Managing Editor), Adam Hirsch (COO), Tamar Weinberg (Community Manager), Matt Silverman (Associate Features Editor), Brenna Ehrlich (Editorial Assistant) and Brett Petersel (East Coast Direct)… in addition to the New York tech and social media community for an intimate 150 person all-you-can-drink networking event at the Roger Smith Hotel (@rshotel). Limited tickets are now on sale through Eventbrite. This year, we are donating a portion of our proceeds to the Association to Benefit Children (ABC). So come enjoy a great collection of wine (thanks to Wine 2.0), Singha Beer, Red Eye Bloody Marys and some appetizers from the Roger Smith Hotel.
http://mashableholidaynyc.eventbrite.com/
A crackerjack team of SMAC members have joined together to create a new group within SMAC dedicated to elevating and promoting social media advertising “best practices” throughout the industry. Best practices are advertiser case studies that serve as industry examples of effective social media advertising, innovative strategies and responsible tactics across several industry categories. This program will feature the great work being done by our members, provide more awareness of SMAC and generate goodwill for members and clients that are featured. The best practices team will review the submitted case studies monthly and select the best 3-5 cases that will be highlighted as recent “Industry Best Practices from SMAC.org” on SMAC.org and in partnership with several industry publications to create awareness. We intend to publish best practices monthly to provide members a consistent opportunity to highlight their best work and to provide a reliable resource of “new and noteworthy examples” to the industry.
Currently, the members of the Best Practices Committee are:
Sean Muzzy, Neo@Ogilvy
Rebecca Watson, Real Girls Media
Liza Hauzman, Gigya
Jason Wellcome, Weber Shandwick
Eric Wheeler, 33Across
The Best Practices categories are:
- Brand Awareness/ Engagement
- Customer Loyalty/ Listening
- Customer Acquisition/ Trial
- Word of Mouth/ Buzz/ Sharing
- Advocacy/ Non-profit
- Business to Business
- New Product Launch
- Event Promotion
- Social Search
- Research
Below are the Best Practice case studies we’ll be highlighting over the next 3 months:
December 10th – Customer Acquisition
January 10th – Brand Awareness/Engagement
February 10th – Word of Mouth/Buzz
Hurry – The deadline for Customer Acquisition best practice case study submissions for announcement around December 10th is Wednesday, December 2nd! If you are interested in participating in this group or in submitting a best practices case study to be be highlighted, please complete this form:
http://drop.io/smacorg/asset/smac-best-practice-case-study-submission-form-ppt
You can also contact us by emailing research at smac.org.
