We’re excited to share two new BlogHer case studies with SMAC followers.
BlogHer just released the fourth annual Social Media study, providing a definitive view of how women are using blogs, social networks and technology in 2011. Read more here.
Beauty is in the Eye of the Blog Holder: What Influences Women to Purchase Beauty Products? Read more here.
Pandora & Intel Join Growing Support to Establish Industry-Wide Standards
New York, NY – May 5, 2010 – The Social Media Advertising Consortium (SMAC), an industry association that aims to set standards for buying and measuring marketing in social media, today announced 11 newly-elected board members.
The Board includes social media industry leaders representing brands, agencies and social media publishers. The Board of Directors includes a cross-section of the social media industry, with representation from social media properties as well as digital and advertising agencies.
Current board members are Bonin Bough, Global Director of Digital & Social Media at PepsiCo; Stuart Bogaty, Vice President of Marketing at True Action; Heidi Browning, Chief Digital Officer at Universal McCann and Tom Gerace, CEO at Gather. New board members are:
– Stephanie Agresta, Executive Vice President, Global Director of Digital Strategy and Social Media, Porter Novelli
– Carter Brokaw, Chief Revenue Officer, Meebo
– Gina Garrubbo, Executive Vice President, BlogHer
– Nichole Goodyear, CEO & Co-Founder, Brickfish
– Joe Marchese, President, Socialvibe
– Andy Markowitz, Director, Global Digital Strategy Group, GE
– Scott Monty, Global Digital & Multimedia Communications Manager, Ford
– Leslie Reiser, Director WW Digital Marketing, IBM
– Bryan Rhoades, Director of Social & Emerging Media, Intel Corporation
– Ian Schafer, CEO & Founder, Deep Focus
– Shiv Singh, Vice President, Global Social Media Lead, Razorfish
Larry Weber, CEO of W2 Group and Eric Wheeler, CEO of 33Across are moving into Board Emeritus roles. Michael Barron, Esq., DLA Piper US LLP has been elected secretary of the board.
The consortium has seen continued participation from top players in the social media space since it began in September 2008, with a growing demand for the exclusive research and insight it offers its members. Agencies, brands and social networks have witnessed equal value, with participating members now including: AdNectar, Buddy Media, Coca-Cola, ComScore, Context Optional, Converseon, FD Kinesis, Gigya, Health Central, The Huffington Post, IAC, Meredith Interactive/Real Girls Media, NeoOgilvy, Pandora, PopSugar, Room214, Visible Technologies, Weber Shandwick and WeeWorld.
SMAC has also been officially incorporated as a 501(c)6 non-profit organization with the goal of providing industry-wide standards.
“SMAC had an outstanding first year. We brought together early thought leaders, hired an executive director and team, and laid a solid foundation for accelerating industry growth. This month, we are thrilled to announce that leading brands and agencies have joined SMAC, and that thought leaders from within each will be joining our expanded board of Directors,” said Tom Gerace, CEO of Gather and Chairman of SMAC.
Companies interested in SMAC membership can contact Maura Curtin at mcurtin@smac.org. A complete list of charter members is available at http://www.smac.org.
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About the Social Media Ad Consortium (SMAC)
The Social Media Ad Consortium is a non-profit association, which represents agencies, social networks and brands in an effort to move the industry forward through standards, research and measurement. It is dedicated to responsible scale, innovation and evolution of social media marketing. SMAC is at the forefront of the industry, evolving with it to define today’s success and tomorrow’s innovation.
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From Mashable.com: Mashable is proud to announce that we have joined the Social Media Advertising Consortium(SMAC), an organization that brings together various members of the social media community to collaborate, explore critical issues, and establish relevant standards in a fast-changing industry. Link to full article is here: http://mashable.com/2010/02/02/social-media-advertising-consortium/
Contact: Damien Ragsdale
Weber Shandwick
(212) 445-8315
dragsdale@webershandwick.com
SOCIAL MEDIA ADVERTISING CONSORTIUM™ ENCOURAGES THE INDUSTRY “TO TALK SMAC” WITH LAUNCH OF NEW SOCIAL MEDIA WIKI
B. Bonin Bough, PepsiCo’s Global Director of Digital and Social Media, Appointed to the SMAC Board
December 2, 2009 – New York, NY: The Social Media Advertising Consortium™ (SMAC), a non-profit trade council organized to create standards and measurement for social media, today announced the launch of its new SMAC Wiki at http://wiki.smac.org/. The goal of the new site is to compile a standard vocabulary to define the environment, users, actions, products and results in the social media industry.
“In 2009, social network advertising revenues will hit an estimated $1.825 billion.* Yet the industry is still fuzzy when it comes to details,” said Maura Curtin, Executive Director of The Social Media Advertising Consortium™ (SMAC). “The lack of a universal language around social media makes the ever changing landscape of social media even more confusing. By working to compile, distill, define and source a list of terms, SMAC has put a stake in the social media landscape to help our rapidly evolving industry address this challenge.”
The SMAC members represent a variety of social media companies, allowing for a holistic view on not just the terms that should be standardized, but also their definitions. To that end, the SMAC Wiki allows for continuous updating and revisions to reflect the ever changing landscape of social media.
SMAC invites all users to be part of the process and learn to use these terms properly, share them with colleagues, and provide feedback. The SMAC Standards Board reviews all submissions and publishes approved terms with proper credit. As the social media industry grows, SMAC will continually review and add those terms that reach a critical mass of usage.
The SMAC Wiki was developed by the following team members:
TEAM LEADER
Libby Pigg VP Media Strategy, Edelman Digital
WORKING GROUP
B. Bonin Bough of PepsiCo Appointed New SMAC Board Member
The Social Media Advertising Consortium is also proud to announce the appointment of B. Bonin Bough, Global Director of Digital and Social Media, PepsiCo, to the SMAC leadership board. Mr. Bough. Formerly the Executive Vice President of Digital and Social Media at Weber Shandwick and a professor at NYU’s Center for Publishing Graduate Studies, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction.
Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the “online conversation” into PepsiCo’s overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully. Bough looks to bring his expertise to the SMAC leadership board and help the council continually set new standards for measurement in social media.
“I’m excited to be on board with the thought leaders that comprise the membership of the Social Media Advertising Consortium,” said Bough. “As social media keeps growing and evolving, we need a forward-thinking industry organization that represents our interests and really looks at the ecosystem of social media -paid, earned and integrated. For me that organization is SMAC.”
*Source: Nielsen, April 2009
Last night I had to go if I wanted to observe the Brandhackers SMAC (Social Media Ad Council) “Pitch Pepsi” Meetup Happy Hour. It was at Dewey’s that I discovered Tyler Hoffman (CFO of Gather)’s favorite Muppets are the old hecklers in the balcony.
Conceived last fall and incorporated in March, the new Social Media Advertising Consortium (SMAC) grew out of needs identified by those in social media advertising industry: providers, publishers, and agencies. They came together and created a governing body to help bring clarity to their industry.
A new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of describing and measuring campaigns beyond simply impressions and clicks. More…
