Conceived last fall and incorporated in March, the new Social Media Advertising Consortium (SMAC) grew out of needs identified by those in social media advertising industry: providers, publishers, and agencies. They came together and created a governing body to help bring clarity to their industry.
MySpace and LinkedIn Join Growing Support to Establish Industry-wide Standards
New York, NY – June 2, 2009 – The Social Media Advertising Consortium (SMAC), an industry association that aims to set standards for buying and measuring marketing in social media, today announced the creation of its Board of Directors and the appointment of Maura Curtin as the organization’s Executive Director. Curtin brings almost 15 years experience in the digital arena at Fox Interactive Media, Fairchild Publications and iVillage, and is poised to lead SMAC in defining the standards necessary for responsible scale, innovation and evolution of the social media industry through best practices, research and measurement. More…
A new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of describing and measuring campaigns beyond simply impressions and clicks. More…
Representatives from more than twenty-five agencies, brand advertisers, and social media companies are joining to form the Social Media Advertising Consortium (SMAC™), an industry association designed to set the first standards for buying and measuring marketing in social media. Tom Gerace, CEO of social network Gather and Founding Chairman of SMAC, announced the creation of the Consortium on the eve of the OMMA Expo in New York City today.
