Social Media Research
SMAC aims to move the social media industry forward through standards, social media research and social media best practices.
Applying Social Media Best Practices
We met these objectives by launching a social media vocabulary wiki alongside social media industry experts. Dedicated to standardizing general social media terminology, our working group is focused on five verticals: people, platforms, actions, tools and measurement.
Our vocabulary wiki is live now at wiki.smac.org.
Team Leader
Libby Pigg VP Media Strategy, Edelman Digital
Working Group
- Mike Barbeau Head of Account Strategy, SocialVibe
- Jon Rygh
- Shiv Singh VP, Social Media & Global Strategic Initiatives, Razorfish
- John Schneider VP of Sales, Federated Media
- David Woodrow SVP Sales & Partner Services, Gather