Research
SMAC aims to move the social media industry forward through standards, research and best practices. We met our first objective by launching a social media vocabulary wiki with the leadership of the following industry executives:
Our vocabulary wiki is live now at wiki.smac.org.
Common Vocabulary
Dedicated to standardizing general social media terminology, our working group is focused on five verticals: people, platforms, actions, tools and measurement.
Team Leader
Libby Pigg VP Media Strategy, Edelman Digital
Working Group
- Mike Barbeau Head of Account Strategy, SocialVibe
- Jon Rygh
- Shiv Singh VP, Social Media & Global Strategic Initiatives, Razorfish
- John Schneider VP of Sales, Federated Media
- David Woodrow SVP Sales & Partner Services, Gather